Mission, Values & Guiding Principles
To advance lives and the delivery of healthcare by profitably developing, manufacturing and marketing value-driven products which meet the quality, integrity, service and innovation expectations of our customers and patients while providing opportunities for our employees. As a result, we will optimize shareholder value and be a respected worldwide healthcare company.
Core Values and Guiding Principles
Our Core Values of Quality, Integrity, Service, and Innovation frame our reality and aspirations. These values prepare us for the challenges ahead, guide our everyday activities, and align us to our mission. They are central to how we behave and want to be viewed by our fellow co-workers, customers, shareholders, and communities.
As an expansion of our Core Values, the following eight Guiding Principles express how we conduct business today and in the future.
1. Passion For Our Work
We focus on improving the lives of patients who require our products and services. We are proud of our long history of achieving this goal and firmly believe that our work makes a difference. We are relentless in our efforts to provide the highest quality products and services.
2. Be Indispensable To Our Customers
We believe in anticipating and exceeding customer expectations, and in eliminating any barriers to meeting our customers' needs. We place high value on being the company of choice for providers and other clinicians wanting to transform their inventive concepts into valued products and services to treat their patients successfully.
3. Foster Creative Thinking
We value fresh, resourceful, and creative ideas that enable us to achieve our mission, set standards, and win in the market place. By fostering an open and flexible environment, we encourage inventive concepts and solutions from our employees and from inventors and physicians, who have ideas for new medical devices or services.
4. Highest Ethical Behavior
We believe that fundamental honesty and ethical behavior are at the core of who we are and what we do. We demonstrate our respect for each other, our shareholders, customers, and communities by honoring our commitments and being reliable and trustworthy.
5. Demonstrate Ownership and Pride
We take pride in our work, act with conviction, and feel accountable to each other, our company, customers, and shareholders. As an integral part of C. R. Bard, Inc., we involve each other appropriately and openly communicate so we can all add value to and share in C. R. Bard, Inc.’s success.
6. Leadership by Example
We are committed to the importance of leadership and initiative. We believe in supporting employees with the courage and knowledge to establish new standards and the skill to motivate others to positive action. We expect leaders to communicate effectively, to remove obstacles, and to provide the tools we all need to achieve excellence.
7. Play to Win
We believe a collective competitive spirit, guided by our values, is key to market leadership. We play to win and, therefore, set challenging and aggressive goals that provide focus and value results over activity.
8. Be Open and Inclusive
We are open to new ideas, we respect the diverse backgrounds and opinions of others and we invite people to be themselves at work. We foster an inclusive culture where we all work together across functional and geographic boundaries and share diverse perspectives and capabilities to deliver superior outcomes for our business, our shareholders, our customers and the patients we serve. We are a closely aligned, globally diverse company.